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Monster advertising accused of being too child-friendly

Texas parents should be aware that Monster Beverage Corp., a company best known for its energy drinks, became the center of an investigation after they were accused of marketing their product to children. The beverage company was thrust into the spotlight in 2009 after parents filed a wrongful death lawsuit against them, claiming that their teenager consumed 480 milligrams of caffeine and died as a result. The lawsuit was eventually dropped after experts stated that that the amount she consumed would not have likely caused her death.

It should be noted that the controversy does not surround the product itself. This issue involves the fact that children may be targeted in its advertising campaigns. The Federal Drug Administration stated that 400 milligrams, or four to five cups of coffee, is considered a safe amount of caffeine for consumption by adults. However, a safe level for children was not set by the FDA and the American Academy of Pediatrics advised that children and adolescents should not consume caffeine at all.

A spokeswoman for Monster Beverage Corp. stated a 16-ounce cup of coffee actually contains more caffeine than a 16-ounce can of Monster. Further, the product does have a warning label indicating that children, pregnant women and those with caffeine sensitivities are not recommended to use the product. Regardless, the investigators believe that the packaging may draw teens and children to the product.

Food and beverage companies are responsible for providing their customers with products that are safe for consumption. However, dangerous products that may contain harmful amounts of ingredients may still make their way to store shelves. Those who believe that they were injured after consuming a food item or beverage may be eligible to file a personal injury lawsuit in order to seek compensation for those injuries.

Source: Medical Daily, "Monster Drinks Accused Of Marketing To Children: Highly-Caffeinated Drinks Could Pose Serious Health Risk To Minors", Nadia-Elysse Harris, January 15, 2014

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